{"title":"Ybera Paris","description":"\u003cdiv class=\"mkpbr-cd\"\u003e\n\u003cp class=\"mkpbr-cd__lead\"\u003eBrazilian professional hair cosmetics with a refined Paris DNA.\u003c\/p\u003e\n\u003cul class=\"mkpbr-cd__chips\"\u003e\n\u003cli class=\"mkpbr-cd__chip\"\u003eFounded in 2005 in Espírito Santo\u003c\/li\u003e\n\u003cli class=\"mkpbr-cd__chip\"\u003eGrupo Ybera Paris\u003c\/li\u003e\n\u003cli class=\"mkpbr-cd__chip\"\u003eDistributed across dozens of countries\u003c\/li\u003e\n\u003cli class=\"mkpbr-cd__chip\"\u003eFashion Gold progressive brush line\u003c\/li\u003e\n\u003cli class=\"mkpbr-cd__chip\"\u003eFormaldehyde-free approach\u003c\/li\u003e\n\u003cli class=\"mkpbr-cd__chip\"\u003eSalon-grade and home care\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mkpbr-cd__body\"\u003eYbera Paris combines Brazilian professional expertise with a refined Paris DNA, covering smoothing, hydration, reconstruction, and maintenance home care. The iconic Fashion Gold progressive brush line is built on a formaldehyde-free approach and supports sleek, aligned hair with a focus on treatment benefits. Sourced in Brazil and shipped worldwide by MKPBR.\u003c\/p\u003e\n\u003cdetails class=\"mkpbr-cd__more\"\u003e\u003csummary\u003eRead the full story\u003c\/summary\u003e\n\u003cp\u003eYbera Paris is a Brazilian professional hair cosmetics brand founded in 2005 in Espírito Santo, built on a clear purpose: deliver high-performance, salon-grade results through innovation and safe, modern cosmetology. Often recognized as Grupo Ybera Paris, the brand blends Brazilian expertise with a refined Paris DNA, positioning hair care as an experience of sophistication, performance, and continuous innovation. Today, Ybera Paris is present internationally, with distribution across dozens of countries and strong relevance in professional salons as well as at-home maintenance routines.\u003c\/p\u003e\n\u003cp\u003eAt the heart of the collection are Ybera's iconic smoothing and treatment systems, especially the widely known Fashion Gold progressive brush line, developed to support sleek, aligned hair with a focus on treatment benefits and a formaldehyde-free approach.\u003c\/p\u003e\n\u003cp\u003eAlongside smoothing, Ybera also offers a complete ecosystem of hair care categories designed to meet different hair needs and goals: hydration, reconstruction, and maintenance home care that helps extend salon results with consistent use.\u003c\/p\u003e\n\u003cp\u003eExplore the full Ybera Paris collection below and find the right system for your hair goals.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e","products":[{"product_id":"fashion-gold-baby-progressive-kit","title":"Fashion Gold Baby Progressive Full Smoothing Kit for Sleek Shine \u0026 Frizz Control - Shampoo + Hair Shampoo","description":"\u003cstyle\u003e\n  .mkpbr-adeus {\n    --mkpbr-orange: #ff6b4a;\n    --mkpbr-orange-dark: #e85a37;\n    --mkpbr-black: #111111;\n    --mkpbr-muted: #666666;\n    --mkpbr-soft: #faf9f7;\n    --mkpbr-line: #ececec;\n    --mkpbr-white: #ffffff;\n    color: var(--mkpbr-black);\n    font-family: inherit;\n    font-size: 16px;\n    line-height: 1.65;\n  }\n\n  .mkpbr-adeus *,\n  .mkpbr-adeus *::before,\n  .mkpbr-adeus *::after {\n    box-sizing: border-box;\n  }\n\n  .mkpbr-adeus h2,\n  .mkpbr-adeus h3,\n  .mkpbr-adeus p {\n    margin-top: 0;\n  }\n\n  .mkpbr-adeus h2 {\n    margin-bottom: 14px;\n    color: var(--mkpbr-black);\n    font-size: clamp(24px, 4vw, 34px);\n    line-height: 1.2;\n  }\n\n  .mkpbr-adeus h3 {\n    margin-bottom: 8px;\n    color: var(--mkpbr-black);\n    font-size: 18px;\n    line-height: 1.35;\n  }\n\n  .mkpbr-adeus a {\n    color: var(--mkpbr-orange-dark);\n    font-weight: 600;\n    text-underline-offset: 3px;\n  }\n\n  .mkpbr-adeus__intro {\n    padding: clamp(24px, 5vw, 42px);\n    border-left: 5px solid var(--mkpbr-orange);\n    border-radius: 0 16px 16px 0;\n    background: var(--mkpbr-soft);\n  }\n\n  .mkpbr-adeus__intro p {\n    max-width: 820px;\n    margin-bottom: 0;\n    color: var(--mkpbr-muted);\n    font-size: 17px;\n  }\n\n  .mkpbr-adeus__section {\n    padding: 34px 0;\n    border-bottom: 1px solid var(--mkpbr-line);\n  }\n\n  .mkpbr-adeus__section-title {\n    margin-bottom: 18px;\n    font-size: 24px;\n  }\n\n  .mkpbr-adeus__grid {\n    display: grid;\n    grid-template-columns: repeat(2, minmax(0, 1fr));\n    gap: 14px;\n  }\n\n  .mkpbr-adeus__card {\n    padding: 20px;\n    border: 1px solid var(--mkpbr-line);\n    border-radius: 14px;\n    background: var(--mkpbr-white);\n  }\n\n  .mkpbr-adeus__card p {\n    margin-bottom: 0;\n    color: var(--mkpbr-muted);\n  }\n\n  .mkpbr-adeus__steps {\n    display: grid;\n    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border-radius: 999px;\n    background: var(--mkpbr-soft);\n    font-size: 14px;\n  }\n\n  .mkpbr-adeus__notice {\n    margin-top: 18px;\n    padding: 16px 18px;\n    border-radius: 12px;\n    background: #fff2ee;\n    color: #552217;\n  }\n\n  .mkpbr-adeus__details {\n    border-top: 1px solid var(--mkpbr-line);\n  }\n\n  .mkpbr-adeus__details details {\n    border-bottom: 1px solid var(--mkpbr-line);\n  }\n\n  .mkpbr-adeus__details summary {\n    position: relative;\n    padding: 18px 42px 18px 0;\n    cursor: pointer;\n    color: var(--mkpbr-black);\n    font-weight: 700;\n    list-style: none;\n  }\n\n  .mkpbr-adeus__details summary::-webkit-details-marker {\n    display: none;\n  }\n\n  .mkpbr-adeus__details summary::after {\n    position: absolute;\n    top: 50%;\n    right: 4px;\n    color: var(--mkpbr-orange);\n    content: \"+\";\n    font-size: 24px;\n    font-weight: 500;\n    transform: translateY(-50%);\n  }\n\n  .mkpbr-adeus__details details[open] summary::after {\n    content: \"\\2212\";\n  }\n\n  .mkpbr-adeus__details-body {\n    padding: 0 36px 18px 0;\n    color: var(--mkpbr-muted);\n  }\n\n  .mkpbr-adeus__details-body p:last-child {\n    margin-bottom: 0;\n  }\n\n  .mkpbr-adeus__disclaimer {\n    margin-top: 28px;\n    padding: 18px;\n    border: 1px solid var(--mkpbr-line);\n    border-radius: 12px;\n    color: var(--mkpbr-muted);\n    font-size: 13px;\n  }\n\n  @media (max-width: 749px) {\n    .mkpbr-adeus__grid,\n    .mkpbr-adeus__steps {\n      grid-template-columns: 1fr;\n    }\n\n    .mkpbr-adeus__section {\n      padding: 28px 0;\n    }\n  }\n\u003c\/style\u003e\n\u003cdiv class=\"mkpbr-adeus\"\u003e\n\u003csection class=\"mkpbr-adeus__intro\"\u003e\n\u003ch2\u003eYbera Paris Fashion Gold Baby Progressive Smoothing Kit – Sealant 300 g, Shampoo 300 ml \u0026amp; Mask 250 g\u003c\/h2\u003e\n\u003cp\u003eExperience a complete Brazilian smoothing ritual crafted to support sleekness, shine and movement with the \u003cstrong\u003eYbera Paris Fashion Gold Baby Progressive Smoothing Kit – Sealant 300 g, Shampoo 300 ml \u0026amp; Mask 250 g\u003c\/strong\u003e.\u003cbr\u003e\u003cbr\u003eThe kit brings together a heat-activated progressive sealant powered by Kerafive22, a cuticle-supportive post-progressive shampoo with a pH 7.0 formula, and a dual-action 2-in-1 mask that conditions and hydrates in a single step — developed for those seeking a polished, salon-inspired look at home or in professional settings.\u003cbr\u003e\u003cbr\u003eTogether, the trio helps promote smoother-looking strands, reduced frizz and long-lasting softness, while the shampoo and mask help maintain smoothness after the service.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eIncluded in This Kit\u003c\/h2\u003e\n\u003cdiv class=\"mkpbr-adeus__grid\"\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eFashion Gold Progressive Sealant — 10.58 oz (300 g)\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRole in the routine:\u003c\/strong\u003e The heat-activated smoothing step: helps promote smoother, more aligned hair through thermal activation, helps reduce frizz and enhances natural shine. Powered by Kerafive22 with complementary botanical oils and designed to support a salon-like finish at home. \u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply strand by strand to washed hair dried to about 80%, keeping 0.5 cm (0.2 in) from the scalp, then seal with blow-dryer and flat iron as described in the steps below. \u003cstrong\u003eExpected finish:\u003c\/strong\u003e Sleek, visibly aligned hair with a glossy finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eFashion Gold Post-Progressive Shampoo — 10.14 fl oz (300 ml)\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRole in the routine:\u003c\/strong\u003e Helps maintain smoother-feeling cuticles after smoothing services and supports shine and softness by reducing dryness. Its pH 7.0 formula is suitable for daily cleansing and, according to the brand, compatible across hair types and chemical services. \u003cstrong\u003eHow to use:\u003c\/strong\u003e Use as the cleansing step of your post-smoothing routine. \u003cstrong\u003eExpected finish:\u003c\/strong\u003e Clean hair that keeps a smooth, soft feel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eFashion Gold 2-in-1 Post-Progressive Mask — 8.82 oz (250 g)\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRole in the routine:\u003c\/strong\u003e Conditions and hydrates in a single step and supports cuticle closure to help prolong smoothness. \u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply after the shampoo; its pH 4.5 formulation suits daily or deep-care routines. \u003cstrong\u003eExpected finish:\u003c\/strong\u003e Soft, moving hair with a lightweight texture designed not to weigh it down.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eWhy you’ll love it\u003c\/h2\u003e\n\u003cdiv class=\"mkpbr-adeus__grid\"\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eAdvanced Smoothing Support\u003c\/h3\u003e\n\u003cp\u003eHelps promote visibly aligned, smoother-looking hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eHeat-Activated Performance\u003c\/h3\u003e\n\u003cp\u003eSupports refinement and shine when combined with blow-dryer and flat iron.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eCuticle-Sealing Maintenance\u003c\/h3\u003e\n\u003cp\u003eHelps maintain sleekness and reduce dryness after smoothing services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eDual-Action Hydration\u003c\/h3\u003e\n\u003cp\u003eHelps condition and hydrate simultaneously for softness and movement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eNourishing Botanical Blend\u003c\/h3\u003e\n\u003cp\u003eHelps support shine, suppleness and fiber flexibility with oils and proteins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eVersatile Compatibility\u003c\/h3\u003e\n\u003cp\u003eSuitable across hair types and, according to the brand, compatible with various chemical services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eComplete Aftercare\u003c\/h3\u003e\n\u003cp\u003eA pH 7.0 shampoo and a pH 4.5 mask help prolong smoothness after the service.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eHow to use\u003c\/h2\u003e\n\u003col class=\"mkpbr-adeus__steps\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWash\u003c\/strong\u003eWash hair with a post-progressive shampoo and rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-dry\u003c\/strong\u003eRemove excess water and dry hair to approximately 80%.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply the sealant\u003c\/strong\u003eApply the Fashion Gold Progressive Sealant strand by strand, keeping 0.5 cm (0.2 in) away from the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcess\u003c\/strong\u003eLeave on for 60 minutes under a cap.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse\u003c\/strong\u003eRinse hair completely to remove the product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlow-dry\u003c\/strong\u003eBlow-dry while brushing to align the strands.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlat-iron\u003c\/strong\u003eFlat-iron thin strands (15 to 20 passes each) at 180–200°C (356–392°F), in a ventilated area.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleanse (aftercare)\u003c\/strong\u003eFor the following washes, use the Fashion Gold Post-Progressive Shampoo; its pH 7.0 formula is suitable for daily cleansing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCondition (aftercare)\u003c\/strong\u003eFollow with the Fashion Gold 2-in-1 Post-Progressive Mask, which conditions and hydrates in a single step, in daily or deep-care routines.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eProduct highlights\u003c\/h2\u003e\n\u003cdiv class=\"mkpbr-adeus__tags\"\u003e\n\u003cspan class=\"mkpbr-adeus__tag\"\u003eKerafive22 Complex – alignment and fiber flexibility (sealant)\u003c\/span\u003e\u003cspan class=\"mkpbr-adeus__tag\"\u003eQuinoa protein – softness and a smoother cuticle feel (sealant)\u003c\/span\u003e\u003cspan class=\"mkpbr-adeus__tag\"\u003eCoconut oil – nourishment and shine (sealant)\u003c\/span\u003e\u003cspan class=\"mkpbr-adeus__tag\"\u003eInca oil – hydration and suppleness (sealant)\u003c\/span\u003e\u003cspan class=\"mkpbr-adeus__tag\"\u003eCuticle-sealing agents (shampoo)\u003c\/span\u003e\u003cspan class=\"mkpbr-adeus__tag\"\u003eGentle cleansing surfactants that help cleanse without stripping moisture (shampoo)\u003c\/span\u003e\u003cspan class=\"mkpbr-adeus__tag\"\u003eHydration-supporting components (shampoo)\u003c\/span\u003e\u003cspan class=\"mkpbr-adeus__tag\"\u003eBalanced pH 7.0 (shampoo)\u003c\/span\u003e\u003cspan class=\"mkpbr-adeus__tag\"\u003eHydrating emollients (mask)\u003c\/span\u003e\u003cspan class=\"mkpbr-adeus__tag\"\u003eCuticle-protective components (mask)\u003c\/span\u003e\u003cspan class=\"mkpbr-adeus__tag\"\u003eSoftening agents for fluid movement (mask)\u003c\/span\u003e\u003cspan class=\"mkpbr-adeus__tag\"\u003eBalanced pH 4.5 (mask)\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eFull ingredient list:\u003c\/strong\u003e For the sealant and the mask, please refer to the product label. The shampoo's INCI is listed below.\u003c\/p\u003e\n\u003cdiv class=\"mkpbr-adeus__notice\"\u003e\n\u003cstrong\u003eAllergen warnings \/ usage cautions:\u003c\/strong\u003e For external use only; do not ingest. Avoid contact with eyes; if contact occurs, rinse thoroughly with water. Always perform a strand test before full application, especially on weak, fine, bleached, dry or chemically sensitized hair. Follow all heat-activation steps responsibly and use flat-iron temperatures only within the recommended range. Use in a ventilated area during heat activation. Do not apply directly to the scalp; keep at least 0.2 in (0.5 cm) distance from the root. Not recommended for individuals who are pregnant or breastfeeding without medical guidance. Discontinue use if irritation, redness or sensitivity occurs. Keep out of reach of children and pets. Store in a cool, dry place away from heat and direct sunlight.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eIngredients (INCI)\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFashion Gold Post-Progressive Shampoo – 10.14 fl oz (300 ml):\u003c\/strong\u003e Aqua, Disodium Laureth Sulfosuccinate, Cocamide DEA, Sodium Chloride, Acrylates Copolymer, Cocamidopropyl Betaine, Parfum, Triisopropanolamine, Orbignya Oleifera Seed Oil, Caprylyl Glycol, Aminomethyl Propanol, Phenoxyethanol, Disodium EDTA, Trehalose, Hexyl Cinnamal, PEG-90M, Linalool, Alpha-Isomethyl Ionone, Citronellol, Benzoic Acid, Limonene, Hydroxycitronellal, Cinnamal, Citral.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eAbout Ybera Paris\u003c\/h2\u003e\n\u003cp\u003eYbera Paris is the brand behind Fashion Gold, a Brazilian smoothing line built around the brand's exclusive Kerafive22 complex combined with botanical oils and proteins such as coconut oil, Inca oil and quinoa protein. The line pairs heat-activated smoothing with dedicated post-progressive aftercare for a polished, salon-inspired finish at home or in the salon. Explore more from \u003ca href=\"\/en-gp\/collections\/ybera-paris\"\u003eYbera Paris at MKPBR\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eProduct information\u003c\/h2\u003e\n\u003cdiv class=\"mkpbr-adeus__details\"\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDoes Fashion Gold Baby contain formaldehyde?\u003c\/summary\u003e\n\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\n\u003cp\u003eAccording to the brand, the formula is free of formaldehyde, using an organic acid blend for smoothing support.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow long do results typically last?\u003c\/summary\u003e\n\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\n\u003cp\u003eAccording to the brand, smoothing effects may last 3 to 6 months depending on aftercare and hair condition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it compatible with colored or chemically treated hair?\u003c\/summary\u003e\n\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\n\u003cp\u003eAccording to the brand, it is positioned as compatible with various chemical processes; performing a strand test is recommended.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan it be used during pregnancy or breastfeeding?\u003c\/summary\u003e\n\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\n\u003cp\u003eUse during these periods is not recommended; please consult a healthcare professional.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan the application be performed at home?\u003c\/summary\u003e\n\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\n\u003cp\u003eYes — when following the heat-activated instructions carefully, including the strand test, the 0.5 cm (0.2 in) distance from the scalp and good ventilation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"mkpbr-adeus__disclaimer\"\u003e\n\u003cstrong\u003eDisclaimer:\u003c\/strong\u003e For external use only. Patch test before use and discontinue use if irritation occurs. Individual results may vary. Product packaging may be labeled in Portuguese. Our Brazilian-brand products are sourced in Brazil and are regularized with ANVISA (Agência Nacional de Vigilância Sanitária), Brazil's national health authority, under the applicable regulatory framework for each product category. ANVISA regularization applies to the Brazilian market and is not equivalent to U.S. FDA approval. See our full \u003ca href=\"\/en-gp\/pages\/disclaimers\"\u003eDisclaimers \u0026amp; Important Information\u003c\/a\u003e.\u003c\/div\u003e\n\u003c\/div\u003e\n","brand":"Ybera Paris","offers":[{"title":"Default Title","offer_id":52849266164028,"sku":"MKPBR2024-2393","price":242.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0090\/2840\/3278\/files\/ybera-paris-fashion-gold-baby-full-smoothing-kit-front-view_buy-now-at-mkpbr.com_worldwide-shipping.png?v=1773173157"},{"product_id":"fashion-gold-premium-smoothing-treatment","title":"Fashion Gold Premium Smoothing Treatment for Long‑Lasting Alignment \u0026 Shine (150g \/ 300g \/ 500g)","description":"\u003cstyle\u003e\n  .mkpbr-adeus {\n    --mkpbr-orange: #ff6b4a;\n    --mkpbr-orange-dark: #e85a37;\n    --mkpbr-black: #111111;\n    --mkpbr-muted: #666666;\n    --mkpbr-soft: #faf9f7;\n    --mkpbr-line: #ececec;\n    --mkpbr-white: #ffffff;\n    color: var(--mkpbr-black);\n    font-family: inherit;\n    font-size: 16px;\n    line-height: 1.65;\n  }\n\n  .mkpbr-adeus *,\n  .mkpbr-adeus *::before,\n  .mkpbr-adeus *::after {\n    box-sizing: border-box;\n  }\n\n  .mkpbr-adeus h2,\n  .mkpbr-adeus h3,\n  .mkpbr-adeus p {\n    margin-top: 0;\n  }\n\n  .mkpbr-adeus h2 {\n    margin-bottom: 14px;\n    color: var(--mkpbr-black);\n    font-size: clamp(24px, 4vw, 34px);\n    line-height: 1.2;\n  }\n\n  .mkpbr-adeus h3 {\n    margin-bottom: 8px;\n    color: var(--mkpbr-black);\n    font-size: 18px;\n    line-height: 1.35;\n  }\n\n  .mkpbr-adeus a {\n    color: var(--mkpbr-orange-dark);\n    font-weight: 600;\n    text-underline-offset: 3px;\n  }\n\n  .mkpbr-adeus__intro {\n    padding: clamp(24px, 5vw, 42px);\n    border-left: 5px solid var(--mkpbr-orange);\n    border-radius: 0 16px 16px 0;\n    background: var(--mkpbr-soft);\n  }\n\n  .mkpbr-adeus__intro p {\n    max-width: 820px;\n    margin-bottom: 0;\n    color: var(--mkpbr-muted);\n    font-size: 17px;\n  }\n\n  .mkpbr-adeus__section {\n    padding: 34px 0;\n    border-bottom: 1px solid var(--mkpbr-line);\n  }\n\n  .mkpbr-adeus__section-title {\n    margin-bottom: 18px;\n    font-size: 24px;\n  }\n\n  .mkpbr-adeus__grid {\n    display: grid;\n    grid-template-columns: repeat(2, minmax(0, 1fr));\n    gap: 14px;\n  }\n\n  .mkpbr-adeus__card {\n    padding: 20px;\n    border: 1px solid var(--mkpbr-line);\n    border-radius: 14px;\n    background: var(--mkpbr-white);\n  }\n\n  .mkpbr-adeus__card p {\n    margin-bottom: 0;\n    color: var(--mkpbr-muted);\n  }\n\n  .mkpbr-adeus__steps {\n    display: grid;\n    grid-template-columns: repeat(3, minmax(0, 1fr));\n    gap: 14px;\n    margin: 0;\n    padding: 0;\n    list-style: none;\n    counter-reset: adeus-step;\n  }\n\n  .mkpbr-adeus__steps li {\n    position: relative;\n    padding: 54px 18px 18px;\n    border-radius: 14px;\n    background: var(--mkpbr-soft);\n    counter-increment: adeus-step;\n  }\n\n  .mkpbr-adeus__steps li::before {\n    position: absolute;\n    top: 16px;\n    left: 18px;\n    display: grid;\n    width: 28px;\n    height: 28px;\n    place-items: center;\n    border-radius: 50%;\n    background: var(--mkpbr-orange);\n    color: var(--mkpbr-white);\n    content: counter(adeus-step);\n    font-size: 14px;\n    font-weight: 700;\n  }\n\n  .mkpbr-adeus__steps strong {\n    display: block;\n    margin-bottom: 5px;\n  }\n\n  .mkpbr-adeus__tags {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 9px;\n    margin: 16px 0;\n  }\n\n  .mkpbr-adeus__tag {\n    padding: 7px 12px;\n    border: 1px solid var(--mkpbr-line);\n    border-radius: 999px;\n    background: var(--mkpbr-soft);\n    font-size: 14px;\n  }\n\n  .mkpbr-adeus__notice {\n    margin-top: 18px;\n    padding: 16px 18px;\n    border-radius: 12px;\n    background: #fff2ee;\n    color: #552217;\n  }\n\n  .mkpbr-adeus__details {\n    border-top: 1px solid var(--mkpbr-line);\n  }\n\n  .mkpbr-adeus__details details {\n    border-bottom: 1px solid var(--mkpbr-line);\n  }\n\n  .mkpbr-adeus__details summary {\n    position: relative;\n    padding: 18px 42px 18px 0;\n    cursor: pointer;\n    color: var(--mkpbr-black);\n    font-weight: 700;\n    list-style: none;\n  }\n\n  .mkpbr-adeus__details summary::-webkit-details-marker {\n    display: none;\n  }\n\n  .mkpbr-adeus__details summary::after {\n    position: absolute;\n    top: 50%;\n    right: 4px;\n    color: var(--mkpbr-orange);\n    content: \"+\";\n    font-size: 24px;\n    font-weight: 500;\n    transform: translateY(-50%);\n  }\n\n  .mkpbr-adeus__details details[open] summary::after {\n    content: \"\\2212\";\n  }\n\n  .mkpbr-adeus__details-body {\n    padding: 0 36px 18px 0;\n    color: var(--mkpbr-muted);\n  }\n\n  .mkpbr-adeus__details-body p:last-child {\n    margin-bottom: 0;\n  }\n\n  .mkpbr-adeus__disclaimer {\n    margin-top: 28px;\n    padding: 18px;\n    border: 1px solid var(--mkpbr-line);\n    border-radius: 12px;\n    color: var(--mkpbr-muted);\n    font-size: 13px;\n  }\n\n  @media (max-width: 749px) {\n    .mkpbr-adeus__grid,\n    .mkpbr-adeus__steps {\n      grid-template-columns: 1fr;\n    }\n\n    .mkpbr-adeus__section {\n      padding: 28px 0;\n    }\n  }\n\u003c\/style\u003e\n\u003cdiv class=\"mkpbr-adeus\"\u003e\n\u003csection class=\"mkpbr-adeus__intro\"\u003e\n\u003ch2\u003eYbera Paris Fashion Gold Premium Smoothing Treatment – 150 g \/ 300 g \/ 500 g\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eYbera Paris Fashion Gold Premium Smoothing Treatment – 150 g \/ 300 g \/ 500 g\u003c\/strong\u003e delivers an elevated Brazilian smoothing ritual for those who want sleek, aligned, luminous hair, with a formula designed to avoid harsh odor. Created for professional-quality results at home or in the salon, it blends Ybera's exclusive Kerafive22 complex with nourishing botanical oils and proteins to help support smoothness, shine, softness and improved manageability.\u003cbr\u003e\u003cbr\u003eThis luxurious treatment helps reduce the appearance of frizz, enhances silkiness and supports long-lasting alignment with proper aftercare. Its composition respects the hair fiber, helping maintain resilience and natural movement while supporting a polished, high-gloss finish.\u003cbr\u003e\u003cbr\u003eChoose your preferred size — 150 g, 300 g or 500 g — for personal, professional or salon use.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eWhy you’ll love it\u003c\/h2\u003e\n\u003cdiv class=\"mkpbr-adeus__grid\"\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eProgressive Smoothing Support\u003c\/h3\u003e\n\u003cp\u003eHelps promote visibly aligned, smoother-looking hair with lasting control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eFrizz-Reduction Performance\u003c\/h3\u003e\n\u003cp\u003eHelps reduce the appearance of frizz for a polished finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eShine-Enhancing Effect\u003c\/h3\u003e\n\u003cp\u003eSupports a mirror-like gloss with improved hair luminosity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eHair Fiber Support\u003c\/h3\u003e\n\u003cp\u003eHelps maintain strength and resilience with nutrient-rich conditioning oils.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eHeat-Activated Refinement\u003c\/h3\u003e\n\u003cp\u003eWorks with blow-dryer and flat iron to enhance alignment and softness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eComfort-Focused Formula\u003c\/h3\u003e\n\u003cp\u003eDesigned to avoid harsh odor, stickiness or scalp discomfort.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eVersatile for All Hair Types\u003c\/h3\u003e\n\u003cp\u003eSuitable for straight, wavy, curly, coily, colored or chemically processed hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eLong-Lasting Appearance\u003c\/h3\u003e\n\u003cp\u003eWhen paired with proper aftercare, results may be maintained for an extended period.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eHow to use\u003c\/h2\u003e\n\u003col class=\"mkpbr-adeus__steps\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWash\u003c\/strong\u003eWash hair with a post-progressive shampoo such as Protect \u0026amp; Control. Rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-dry\u003c\/strong\u003eRemove excess water and dry hair to approximately 80%.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply\u003c\/strong\u003eApply the smoothing treatment strand by strand, keeping 0.5 cm (0.2 in) away from the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcess\u003c\/strong\u003eLeave on for 60 minutes under a cap.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse\u003c\/strong\u003eRinse hair completely to remove the product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlow-dry\u003c\/strong\u003eBlow-dry while brushing to align the strands.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlat-iron\u003c\/strong\u003eFlat-iron thin strands (15 to 20 passes each) at 180–200°C (356–392°F), in a well-ventilated area.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eProduct highlights\u003c\/h2\u003e\n\u003cdiv class=\"mkpbr-adeus__tags\"\u003e\n\u003cspan class=\"mkpbr-adeus__tag\"\u003eKerafive22 Complex – alignment and fiber flexibility\u003c\/span\u003e\u003cspan class=\"mkpbr-adeus__tag\"\u003eQuinoa protein – softness and a smoother cuticle feel\u003c\/span\u003e\u003cspan class=\"mkpbr-adeus__tag\"\u003eCoconut oil – nourishment and shine\u003c\/span\u003e\u003cspan class=\"mkpbr-adeus__tag\"\u003eInca oil – hydration and suppleness\u003c\/span\u003e\u003cspan class=\"mkpbr-adeus__tag\"\u003eOrganic acid blend – progressive smoothing (formaldehyde-free, according to the brand)\u003c\/span\u003e\u003cspan class=\"mkpbr-adeus__tag\"\u003eHeat-activated with blow-dryer and flat iron\u003c\/span\u003e\u003cspan class=\"mkpbr-adeus__tag\"\u003e150 g, 300 g or 500 g\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__notice\"\u003e\n\u003cstrong\u003eAllergen warnings \/ usage cautions:\u003c\/strong\u003e For external use only; do not ingest. Perform a strand test before full application, especially on fragile, bleached, fine or chemically sensitized hair. Avoid contact with eyes; rinse immediately if contact occurs. Not recommended for pregnant or breastfeeding individuals without medical guidance. Do not apply directly to the scalp; maintain a distance of at least 0.5 cm (0.2 in). Ensure good ventilation during heat activation. Discontinue use if irritation occurs. Keep out of reach of children. Declared allergens: Alpha-Isomethyl Ionone, Citral, Coumarin, D-Limonene, Geraniol, Linalool.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eIngredients (INCI)\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eINCI (150 g, 300 g and 500 g):\u003c\/strong\u003e Aqua, Cetearyl Alcohol, Dimethicone, Cocos Nucifera Oil, Cetrimonium Chloride, Alcohol, Plukenetia Volubilis Seed Oil, Parfum, Lactic Acid, Potassium Metabisulfite, Ethyl Linoleate, Ethyl Oleate, Trehalose, Phenoxyethanol, Glycolic Acid, Polyglyceryl-10 Laurate, Magnesium Aluminum Silicate, Hydroxyethylcellulose, Disodium EDTA, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Caprylyl Glycol, Chenopodium Quinoa Seed Extract, PEG-90M, Behentrimonium Chloride, D-Limonene, Sodium Acetate, Caprylic Acid, Propylene Glycol, Xylitol, Linalool, Benzyl Alcohol, Sodium Lignosulfonate, Alpha-Isomethyl Ionone, Cellulose, Geraniol, Coumarin, Caprylic\/Capric Triglyceride, Malic Acid, Polyglutamic Acid, Citral, Potassium Sorbate, Tocopherol.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDeclared active (150 g and 300 g labels):\u003c\/strong\u003e Potassium Metabisulfite.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDeclared allergens:\u003c\/strong\u003e Alpha-Isomethyl Ionone, Citral, Coumarin, D-Limonene, Geraniol, Linalool.\u003c\/p\u003e\n\u003cp\u003eThis ingredient list was taken from the photographed 150 g, 300 g and 500 g packages (SKUs MKPBR2024-2394, MKPBR2024-2395 and MKPBR2024-2396), which declare the same INCI. Always check the label of the package you receive.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eAbout Ybera Paris\u003c\/h2\u003e\n\u003cp\u003eYbera Paris is the brand behind Fashion Gold, a Brazilian smoothing line built around the brand's exclusive Kerafive22 complex combined with botanical oils and proteins such as coconut oil, Inca oil and quinoa protein. The line pairs heat-activated smoothing with dedicated post-progressive aftercare for a polished, salon-inspired finish at home or in the salon. Explore more from \u003ca href=\"\/en-gp\/collections\/ybera-paris\"\u003eYbera Paris at MKPBR\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eProduct information\u003c\/h2\u003e\n\u003cdiv class=\"mkpbr-adeus__details\"\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDoes Fashion Gold contain formaldehyde?\u003c\/summary\u003e\n\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\n\u003cp\u003eAccording to the brand, this formula is formaldehyde-free, powered by an organic acid complex.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow long do the smoothing results usually last?\u003c\/summary\u003e\n\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\n\u003cp\u003eAccording to the brand, effects may last 3 to 6 months depending on hair type and aftercare routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan it be used on chemically treated or colored hair?\u003c\/summary\u003e\n\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\n\u003cp\u003eYes. The brand indicates compatibility with other chemical processes; a strand test is recommended.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use it during pregnancy or breastfeeding?\u003c\/summary\u003e\n\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\n\u003cp\u003eThe brand does not recommend use during these periods. Please consult a physician.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I apply this smoothing treatment at home?\u003c\/summary\u003e\n\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\n\u003cp\u003eYes — when following the full, heat-activated instructions carefully for safe and effective results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"mkpbr-adeus__disclaimer\"\u003e\n\u003cstrong\u003eDisclaimer:\u003c\/strong\u003e For external use only. Patch test before use and discontinue use if irritation occurs. Individual results may vary. Product packaging may be labeled in Portuguese. Our Brazilian-brand products are sourced in Brazil and are regularized with ANVISA (Agência Nacional de Vigilância Sanitária), Brazil's national health authority, under the applicable regulatory framework for each product category. ANVISA regularization applies to the Brazilian market and is not equivalent to U.S. FDA approval. See our full \u003ca href=\"\/en-gp\/pages\/disclaimers\"\u003eDisclaimers \u0026amp; Important Information\u003c\/a\u003e.\u003c\/div\u003e\n\u003c\/div\u003e\n","brand":"Ybera Paris","offers":[{"title":"150g","offer_id":52851051331900,"sku":"MKPBR2024-2394","price":70.99,"currency_code":"USD","in_stock":true},{"title":"300g","offer_id":52851051364668,"sku":"MKPBR2024-2395","price":143.99,"currency_code":"USD","in_stock":true},{"title":"500g","offer_id":52851051397436,"sku":"MKPBR2024-2396","price":190.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0090\/2840\/3278\/files\/ybera-paris-fashion-gold-premium-smoothing-treatment-for-long-lasting-alignment-and-shine-front-view_buy-now-at-mkpbr.com_worldwide-shipping.png?v=1773232299"}],"url":"https:\/\/mkpbr.com\/en-gp\/collections\/ybera-paris.oembed","provider":"MKPBR - Shine Like a Brazilian","version":"1.0","type":"link"}